Flower Delivery Bracknell Forest Privacy Policy

Privacy Policy for Flower Delivery Bracknell Forest

This Privacy Policy describes how Flower Delivery Bracknell Forest (referred to as "we," "us," or "our") collects, uses, stores, and protects your personal data when you place orders for flower delivery in Bracknell Forest and its surrounding districts. We are committed to safeguarding your data and ensuring compliance with the General Data Protection Regulation (GDPR).

Scope of this Policy

This Privacy Policy applies to all individuals who place orders with Flower Delivery Bracknell Forest from Bracknell Forest and surrounding districts. By using our services, you agree to the practices described in this policy.

1. Data We Collect

When you engage with our services, we collect and process the following types of personal data:

  • Contact Information: Name, delivery address, billing address, phone number (if provided with the order).
  • Order Details: Items ordered, delivery instructions, message card texts, and recipient information.
  • Payment Information: Transaction details (note: we do not store your full payment card details after payment is processed; processing is handled securely by our payment provider).
  • Communication Data: Any correspondence you have with us, including queries, feedback, and complaints.
  • Technical Data: IP address, browser type, and device information collected through cookies and analytics tools to ensure the website’s functionality and enhance user experience.

2. Lawful Basis for Processing Your Data

Under GDPR, we process your personal data only when we have a lawful basis to do so. The lawful bases applicable to our activities are:

  • Contractual Necessity: Processing is required to fulfill your order and deliver flowers as requested.
  • Legal Obligation: We may retain certain records to comply with applicable laws (e.g., for taxation or accounting).
  • Legitimate Interests: To improve our products, services, and customer experience, provided that these interests are not overridden by your rights.
  • Consent: For any marketing communications, we will only send promotional efforts if you have given explicit consent, which can be withdrawn at any time.

3. How We Use Your Personal Data

We use the data collected for the following purposes:

  • To process and fulfill your flower delivery orders.
  • To communicate with you regarding your order status and respond to your enquiries.
  • To handle customer support requests and resolve complaints.
  • To comply with legal and regulatory requirements.
  • To perform internal analysis to improve our services.
  • With your consent, to send you marketing communications about promotions and services.

4. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this Policy and to comply with our legal obligations. Generally, order details and associated customer data are retained for up to six years after the transaction, in line with statutory requirements for financial record-keeping. Data used for marketing purposes is kept until you withdraw consent or request its deletion.

5. Data Processors and Third Parties

To deliver our services, we may share your personal data with selected third parties (data processors), including:

  • Payment service providers: To securely process payments on our behalf.
  • Delivery partners: To transport and deliver flowers to the intended recipients.
  • IT and website hosts: For secure site functionality and data storage.
  • Analytics Providers: To help us analyze website usage and improve performance (using aggregated data where possible).

We ensure that all processors handle your personal data in accordance with GDPR and that appropriate safeguards and agreements are in place.

6. Your Rights Under GDPR

You have several important rights regarding your personal data under GDPR:

  • Access: Request details of the personal data we hold on you.
  • Rectification: Request corrections to your data if it is inaccurate or incomplete.
  • Erasure: Request deletion of your data in certain circumstances (the “right to be forgotten”).
  • Restriction: Ask us to restrict further processing of your data where applicable.
  • Data Portability: Request transfer of your data to another service provider.
  • Objection: Object to certain types of data processing, such as direct marketing.
  • Withdraw Consent: If processing is based on your consent, you may withdraw it at any time.

To exercise your rights, please contact us using the contact method provided on our website.

7. Data Security

We implement a range of technical and organizational measures to keep your data secure, including encryption, access controls, and regular security assessments. While we strive to protect your personal data, no system can guarantee absolute security. In the unlikely event of a data breach, we will notify the relevant authorities and affected individuals as required by law.

8. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to ensure proper function, analyze site usage, and enhance your browsing experience. Where required by law, you will be asked to consent to the use of cookies before they are activated. You can adjust your browser settings to refuse cookies or alert you when one is set.

9. Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal requirements. The most current version will always be available on our website. Please review the policy regularly.

10. Contacting Us

If you have any questions about this Privacy Policy, your data, or wish to exercise your rights, please refer to the contact details provided on our website for more information.

This Privacy Policy was last updated on 01 June 2024.